When you began your career as a freelance videographer, you most likely looked to specialise in a certain aspect of the craft. There’s a whole host of options for the budding videographer, including wedding videography and within the entertainment industry.
But, if you have the basic video equipment and the skills to create great video content, there’s an avenue that you may not have considered.
There’s no denying that video marketing has been around for years, but now more than ever are businesses understanding how crucial it is to have a solid strategy about where their brand is utilising video:
- The average user spends 88% more time on a website with video.
- YouTube is the second largest search engine!
- Viewers are 95% more likely to remember a call-to-action after watching a video, compared to 10% when reading in text format.
- 87% of marketing professionals use video as a marketing tool.
This increase in this savviness in business has created a unique opportunity for the freelance videographer.
Whether you’re looking to incorporate work with SMEs into your overall business strategy or you’re simply between jobs and looking to bolster your short-term income to deter any risk to your business, offering your video expertise to local small businesses can offer a lot of value to your bottom line.
Here’s 5 ways video producers can work with small business:
(1) Social Media Video
A company looking to make an impact on social media will look to include video in their campaigns. When working on bespoke videos for each of the key social media platforms, including Facebook and Instagram, an experienced videographer would be expected to understand the optimised sizes for each channel.
(2) Explainer Video for a Product/Service
96% of us say we’ve watched an explainer video to learn more about a product or service. This presents a unique opportunity for the freelance videographer that is artistically inclined to offer animated videos that are bespoke for the client’s needs.
(3) Conference Videography Services
Many businesses look to exhibit themselves at events or key thought-leaders within the organisation will attend as guest speakers. A freelance videographer could work with those businesses to create a ‘show reel’ to promote their attendance at upcoming shows, or even the event organisers themselves who would want a video recap or the entire event.
(4) Corporate Video
A company looking to introduce themselves to the marketplace or even an established business focused on marketing themselves to an alternative audience, would likely look to create an engaging corporate video.
Your equipment and know-how are essential in producing a successful video for them.
(4) Training, Instructional and Safety Video
Adequate training internally is a big focus for many corporate businesses, not only does it give employees the knowledge to do their role effectively but it also provides an opportunity to engage them. A videographer can utilise many aspects of their own knowledge to create an engaging, interactive video experience for staff.
Whether you’re earning an income full-time or part-time from videographer, Glover & Howe offer insurance for the freelance videographer. Find out more about our policies and speak to a member of our experienced team, call us on 01206 814500.