Turning a passion into a day job is the definition of living the dream for lots of photography enthusiasts. Whether you’ve embarked on your freelance venture or you’re just starting out, it’s important to continuously review your process.
If you’re working as a freelancer, you’ll know the challenge of maintaining a firm grasp on the artistic content as well as understanding and efficiently balancing the administrative duties of running a business.
Over 50 years at Glover & Howe, we’ve had the opportunity to speak with many professional and semi-professional photographers about their approach and ethos to freelancing. Here’s 5 tips to help you get started on the right track towards a booming business in photography.
(1) Track your time
Time is the one resource that all businesses share in equal measure. But, the only way to get more from it is to begin efficiently tracking it. To accurately bill for your work, set measurable goals and most importantly, unlock useful self-knowledge about your working process, you need to know exactly where you’re spending your hours.
(2) Invest in yourself
Working for yourself can be liberating, but now you’re your own boss, you’ll need to be the one investing in your own business and that means your most important asset; yourself.
Don’t forget to keep a percentage of your income aside to improve your equipment and insure your expensive kit – the last thing you need is your gear to break or be damaged when your livelihood depends on it!
You will also need a budget to market your services online to tout for further business. Set a percentage that you want to invest and stick with it, it’s the future of your business.
(3) Keep it legal
You don’t want to skip any legal requirements when it comes to conducting a photography business. Being freelance means that it’s your duty to ensure your business is lawful when it comes to contracts, insurance and signing any non-disclosure agreements.
Not only could it prevent any further business from a client if you do not stick to this, it could also land you in legal bother.
(4) Know your limitations
A characteristic that all entrepreneurs share is introspection. It’s good to know what you’re good at as well as what you’re not so good at and could either look to invest time in or, alternatively, out-source for the extra support.For example, if you’re terrible at administrative work or a complete social media novice, these could be areas that you look for outside help in. It’s incredibly unlikely that you’ll achieve success without the support of someone along the way.
(5) Be informed
As well as staying connected within your industry, you also have to always be in-the-know about what’s going on around you and in the world. Go to industry-related workshops, read blogs and silently follow your competitors’ feeds.Not only will you always be learning and improving your knowledge of your craft but you’ll also be more aware of local opportunities where you can reach out and offer your services as a photographer.
Whether you’re working from home, in a studio or on location, if you’re a freelance photographer, Glover & Howe can provide you with photographic equipment insurance.